Blog | November 2009
What does a "Media Buyer" do?
We have found that often when we explain what we “do” as media buyers, business owners don’t fully understand what we mean. So we Googled “media buyer” and the below job description popped up, we think it is perfect!
Media Buying is a service that we provide our clients at NO CHARGE! Really… NO CHARGE! We love to save money! Don’t you! Media buyers can save your business thousands of dollars in advertising waste by helping you get much more bang for your advertising buck! In this economy, who can afford not to protect every dollar? Don’t’ believe it?! Ask our clients! We’re happy to provide references; our clients are able to tell you about their success much better than we can…
Read below to see what a “media buyer” truly does :) - Robin
Job Title: Media Buyer
Job Description: A Media Buyer is responsible for purchasing “print space in newspapers and magazines, and broadcast time on radio and television for their clients. They use statistical models to determine the best media plan for the clients of the advertising agency, based on maximum media effectiveness for the client. They deal with media sales representatives and determine where to place ads based on the client's objectives and budgets.”
They are instrumental in “developing the campaign and researching how it will be most effective for the client. Their mission is to find a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.”
Personality Synopsis: Common traits of a Media Buyer include the ability buy cheap with the most bang. They must possess negotiating skills, work well under pressure, and have fantastic money management skills.
*Thank you to about.com/marketing for the great description!
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American’s Feasting on TV
For most people, television is a hobby and a habit. TV is a way to relax after a long day, a way to lose yourself. A way to bond with friends over a common interest in a great show (Mad Men anyone? The Office? Glee? Just a few of our primetime faves). A chance for children to learn. Where people turn for local news, weather and traffic. At Thrive, we know the power of television in delivering a client’s message to consumers. But even we were surprised with the Nielsen findings reported in a recent article: http://mediadecoder.blogs.nytimes.com in the New York Times. On average, American’s watch almost 5 full hours of television everyday. And their TV’s are on for much longer than that - over 8 hours a day. Wouldn’t you love the chance for that consumer to see your business during their daily 5 (hours that is)? When considering your 2010 advertising and marketing plan, cable or broadcast television in an option that can’t be ignored.
- The Thrive Team
January 2010
December 2009
November 2009
